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Lead With Genius

I’ve been doing a ton of group training lately, particularly on personal brand.

Brand is what you’re known for, and the experience people have of you, for better or for worse.

The best leaders, of course, are those who are so intentional about their brand that they speak and act in most circumstances with great clarity, purpose, and authenticity.​​​​​​​​​​​​​​

They are able to tell a very compelling story of their worth and impact; they are sure of their value without being arrogant about it.

They are practiced in owning and articulating their innate talents, expertise, and values, knowing that it serves others to be so clear and certain.

​​​​​​​I call this “leading with genius,” the ability to tell a concise and compelling story about who you are, what drives you, and the difference you make. ​​​​​​​

It’s not such a hard skill to learn, but it can be one of the most difficult to apply, because we are so conditioned to believe that speaking of our talents is akin to bragging, and so we leave key details about ourselves out of the story, hoping our great work will just speak for itself.

But it doesn’t. You are its mouthpiece, the one who is ultimately responsible for making yourself known, not simply for your own sake (not even mostly for that reason), but so that you can better serve your teams, clients, and firm by those talents.​​​​​​​

Your story gives people a greater understanding of the amazing resource and whole professional that you are, and should serve to inspire, motivate, shift, and build confidence.

Not telling it won’t get you as far as you’d like to go. Telling it—specifically to move others—will propel all of you in ways you might not even imagine.

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